Erdinger Weissbräu has launched Brauhaus Helles into the UK, now available in the off-trade, with an initial rollout in more than 300 Sainsbury’s stores.
Helles is the second most popular beer style in Germany, and Brauhaus Helles (5.1% ABV) has been brewed by Erdinger Weissbräu in its home town of Erding, Bavaria, since 1991.
The beer has a well-rounded body and gentle spicy malted barley notes. It is bright in the glass, topped off with a perfect frothy head when poured.
Brauhaus Helles is brewed in strict accordance with the Bavarian Purity Law of 1516.
“It is said that Brauhaus Helles was first brewed simply ‘for the love of beer’, and that same passion and dedication for a great beer remains at the heart of Erdinger’s brewing values,” said Peter Gowans, who manages the brand in the UK.
