Fuller’s Brewery has launched a video series in partnership with mental health charity Brave Mind, to encourage more open conversations about mental health in the rugby community.
Using its London Pride brand, Fuller’s has created Side By Side, videos introduced by former England international Joe Marler.
Part of the brand’s ongoing Moments of Pride campaign, Side by Side is built on a simple but effective insight: talking about mental health face to face can often feel difficult. But sitting side by side can make it easier.
Filmed at Barnes Rugby Club, the series captures authentic conversations around mental health in the surrounds of a busy rugby community. It breaks down barriers and helps to normalise discussions that are too often avoided, even in an environment where bonds are built through shared endeavours on the pitch.
The partnership between London Pride and Brave Mind began in 2022. Rooted in a shared commitment to improving mental wellbeing, it focuses on supporting the rugby community by championing mental wellbeing across the rugby community, funding training and support for players, coaches, and volunteers.
Brave Mind works by embedding mental health support within the everyday spaces people already trust, including sports clubs, pitches and community environments.
“Too often, people struggle in silence, because starting a conversation about mental health can feel overwhelming,” said Simon Trower, founder of Brave Mind. “What Side by Side shows is that it doesn’t have to be complicated — sometimes it’s as simple as sitting next to someone and talking.
“By bringing these conversations into rugby clubs and familiar environments, we can help normalise them and ensure that more people feel able to open up and seek support.”
