From the editor: Tröegs is stacking up the winter lineup fast, and Mad Elf Grand Cru is the bottle worth hunting first. Mad Elf has been a Pennsylvania holiday ritual for years, but the Grand Cru leans harder into those tart Balaton cherries, and that’s the version I’d rather share. Bonus points for Perpetual Giving clearing $58,000 for Feeding Pennsylvania since 2023. Buying a 12-pack of Perpetual for a good cause is not a hard sell.
(HERSHEY, PA) – The holiday beers are rolling in at Tröegs! The Most Wonderful Beer of the Year sampler is back, bringing together Mad Elf, Naked Elf, Mad Dreams and Chocolate Elf in one festive variety pack. Take one or two of these to your first holiday gathering and you’ll be the hit of the party!
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And if that wasn’t enough, Mad Elf Grand Cru has also returned, showcasing tart Balaton cherries with notes of brown sugar, cinnamon and clove. It’s perfect for sharing, so grab a few 4-packs, gather your friends and cherish the cherries. Swing by our General Store to check out these latest releases and take home a few favorites!
Drink great beer. Do great things!
We’re proud to bring back Perpetual Giving for its fourth year in partnership with Feeding Pennsylvania. Now through December 31, a portion of proceeds from Perpetual IPA sales will benefit their network of food pantries. Since launching this partnership in 2023, we’ve donated more than $58,000 to help fight food insecurity in our home state. Look for specially marked Perpetual IPA 12-packs on shelves and join us in making a difference, one beer at a time! And remember… it’s easy to track down our beer in your neck of the woods when you use our handy Brew Finder.
Ales for ALS
Also joining our draft lines is Ales for ALS, a hoppy pale ale bursting with bright notes of citrus and tropical fruit thanks to a special blend of Ekuanot, Citra, Columbus and Simcoe hops. A portion of the proceeds will benefit the ALS Therapy Development Institute and its mission to advance ALS research.
Save the date…
…for the Most Wonderful Weekend at the brewery! On Saturday, November 21, we’re hosting our Holiday Market featuring local artisans among a backdrop of festive live music, while kids of all ages enjoy a variety of fun crafts. You can also grab tickets for our exclusive Guided Tasting featuring some favorite holiday beers. And finally, Santa Claus will be here on Saturday and Sunday for photos. Don’t miss it!
