The Good Apple Effect has been launched to reduce the misuse of power and tackle bullying in hospitality, while demonstrating that a better hospitality workplace culture is also better for business.
Elton Mouna
Launched by Elton Mouna, former MD of Remarkable Pubs and marketing director of Fuller’s, the initiative is endorsed by ambassador advisers Ceri Gott, Kate Nicholls OBE, and Jeremy King MBE. Strategic partnerships have been formed with Hospitality Action and the Licensed Trade Charity.
The Good Apple Effect is a not-for-profit community interest company. It is inspired by the response Mouna received to an article he wrote about his own experiences.
He said: “I’ve had a fantastic career in hospitality and it has given me so much, but unfortunately, it has also left me with some scars from experiencing and witnessing bullying and misuse of power.
“I heard from people across hospitality who had experienced similar behaviour, witnessed it happening to others, or simply wanted to help bring about positive change. That response was the catalyst for The Good Apple Effect.”
He added: “Hospitality has made enormously positive strides in improving its culture, and there are some brilliant people, businesses, and organisations leading that change. Our purpose is to support and help hasten that positive change. The Good Apple Effect will shine a bright spotlight on the misuse of power and bullying in hospitality and the positive impact of reducing it.
“We’re not an investigative body or tribunal, and we don’t provide therapy or professional support. Our partnerships with Hospitality Action and the Licensed Trade Charity ensure people who need professional help and support can be put in touch with organisations equipped to provide it.”
