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Home UK Craft Beer

Siren crowdfunds ahead of Cheltenham opening

Darren Norbury by Darren Norbury
31 August 2026
in UK Craft Beer
Reading Time: 1 min read
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Siren Craft Brew is due to open its latest venue in Cheltenham’s Brewery Quarter this September, and it is giving drinkers a chance to get involved through crowdfunding.

Siren Lumina

The bar will open in a space vacated by Brewdog. There will be more than 30 lines of brewery-fresh beer, cask ale, wines, cocktails, non-alcoholic drinks, and food.

The crowdfunding campaign will see contributors receive 150% back to spend in the new bar, or online at the Siren webshop. 

Siren has a long history of involving its community in its growth. Around 1,500 people became investors in the brewery through equity crowdfunding in 2018, while a previous campaign, supporting the opening of its Reading town centre taproom, attracted 1,777 supporters and generated more than £400,000 in boosted bar credit. 

Pledges to the Crowdfunder start from £50, with supporters receiving their pledge value plus a bonus amount as credit to spend either at the new Cheltenham venue or through Siren’s online shop. Additional rewards will include limited-edition merchandise and access to exclusive events. 

Located in the Brewery Quarter, on a site with more than 230 years of brewing history, the venue will offer a social space designed for beer drinkers and non-beer drinkers alike. It will feature a new layout, with space for casual drinks, quieter conversations. and private bookings. 

Visit the Crowdfunder page

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