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Home UK Craft Beer

Praise for alcohol-free IPA on Saturday Kitchen

Darren Norbury by Darren Norbury
7 July 2026
in UK Craft Beer
Reading Time: 2 mins read
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Firebrand Brewing Co’s Shorebreak Alcohol-Free IPA has received glowing praise on the latest episode of the BBC cookery show Saturday Kitchen.

Firebrand Shorebreak

Drinks expert Olly Smith and musician Ricky Wilson were full of enthusiasm for its exceptional flavour and character. It was featured as a perfect pairing for host Matt Tebbut’s fish and chips.

“I love it because it’s full of flavour,” said Smith. “What you’re getting is a beer that’s packed with all of the joy and the tropical depth that you want, but without any of the booze at all.

“For me, it’s all about balance, and lasting flavour is a good indication of a quality drink. This one fills your palate but also has that delightful lingering character.”

Kaiser Chiefs frontman Wilson added: “It’s absolutely beautiful, I love it” He described Shorebreak as “like a proper drink — big, refreshing, long, characterful”, and agreeing with Smith that it was “lovely with a bit of fish and chips”.

Brewed in Launceston, Cornwall, Shorebreak delivers vibrant tropical fruit aromas, balanced bitterness and a satisfying finish. Winner of best alcohol-free pale ale at the 2025 World Beer Awards, it’s brewed with Simcoe, Citra and Cascade for a full, hoppy, tropical flavour, balanced by a smooth, refreshing body. Its vegan and gluten-free.

Firebrand founder and head brewer, Joe Thomson, said: “We were delighted to see Shorebreak on BBC Saturday Kitchen — big thanks to Olly Smith for featuring our beer! It’s very special to hear such brilliant feedback from Ricky Wilson and all the guests on the show, including how well Shorebreak pairs with food.

“We created Shorebreak to deliver depth of flavour, balance, and refreshment, so to hear it described in that way on national television is incredibly rewarding.”

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