Hop specialist BarthHaas is presenting innovative concepts for a beer market facing significant pressure at this year’s BrauBeviale, in Nuremberg, over the next three days.
Photograph: BarthHaas
Innovative hop products open up new prospects for the future, allowing creative recipes to be developed and appealing beers and modern beverages to be produced efficiently.
“We don’t just supply our customers with ingredients, we also help them develop specific beverage solutions,” said BarthHaas’ managing director Thomas Raiser.
“At a time when many consumers’ tastes are changing, we are offering options for diversifying product lines while minimising future risks for brewers and beverage manufacturers.”
The centerpiece of the presentation is the Inspiration Range 2027, featuring four beers brewed from a single wort. These are a new-style lager, an IPA, an alcohol-free witbier, and an alcohol-free tropical stout.
“By combining a versatile mother beer with targeted aroma solutions, breweries can achieve greater process efficiency, faster innovation cycles, and remarkable sensory diversity, all from a single brew,” said Dr Christina Schönberger, product and education expert at BarthHaas. The company will also be presenting new ways to use hops beyond traditional beer categories.
With their featured product Prysma — the technological highlight of their trade fair presentation — BarthHaas will also demonstrate ways in which a variety of beverage concepts can be developed flexibly and efficiently.
At the Collab Bar, visitors can sample beverages from specific client projects and find out for themselves how products and solutions from BarthHaas are already being used in real-world applications. The company can be found at stand 12-302.
