St Austell Brewery and North London craft brewer Jiddler’s Tipple have secured a nationwide listing in more than 400 Sainsbury’s stores for Proper Tipple. This is a limited-edition collaboration IPA inspired by St Austell Brewery’s flagship Proper Job.
St Austell brewing director Georgina Young with Jacob Liddle (right) and St Austell’s Charlie Johnstone
The collaboration was conceived during discussions between St Austell Brewery, Jiddler’s Tipple, and the Sainsbury’s buying team at Brew London, where the idea of reimagining Proper Job first emerged.
Brewed to 5.5% ABV on a backbone of heritage malts, Galaxy, Citra, and Nelson Sauvin hops deliver vibrant citrus, grapefruit, and gooseberry notes. A new yeast strain creates a crisp, clean, drinkable finish.
While the canned variant was developed for national retail, the partnership extended beyond the supermarket launch. Jacob Liddle travelled to Cornwall to brew a small-batch cask and keg edition of Proper Tipple at St Austell Brewery. That made its debut at London Craft Beer Festival, ahead of the national retail rollout.
“Proper Job is a beer our brewers know inside out, so handing it over to Jacob and seeing what he’d do with it was genuinely exciting,” said Georgina Young, brewing director at St Austell Brewery.
“He’s brought a completely different perspective — bolder hop character and a real sense of playfulness — while creating a beer that still feels unmistakably Proper Job at its core.”
Jacob added: “I’ve been an avid Proper Job drinker for many years, so I was incredibly excited when the opportunity for a collaboration came along…
“It’s been great to bring together the heritage and classic recipe of Proper Job while adding a modern twist through new-fangled yeast and hop varieties. Nelson Sauvin, Citra, and Galaxy have amplified the beer’s fruit-forward character, delivering notes of melon, grape, citrus, and tropical fruit. It’s a Proper Tipple!”
