BrewDog and West Ham United FC have unveiled Boleyn Brew, a first-of-its-kind fan-created beer, built with West Ham supporters and brewed for matchday.
West Ham fans give the new brew a try
The beer makes its debut at London Stadium this Saturday when West Ham United take on Southampton. Limited-edition cans are available to buy online from today.
As West Ham United’s official beer partner, BrewDog invited a diverse group of supporters into the process from the beginning, asking them what a true West Ham beer should taste like, look like, and stand for.
After consultations produced a shortlist of names, supporters voted for Boleyn Brew — a proud nod to the Boleyn Ground and the memories, matchdays, and moments that continue to unite generations of supporters.
Supporters came back again and again to three ideas: history, heritage and unpretentious character. The result is a 4.5% ABV oat lager with tropical fruit and citrus notes on a smooth, bready lager base. The can design features the iconic Boleyn Gates.
“At BrewDog, we believe the best beers are built with the people who drink them,” said the brewer’s chief sales officer, Stuart Harrison. Boleyn Brew is exactly that: a beer shaped by West Ham fans from the first tasting conversation to the name on the can.
“It captures what makes this club special — heritage, passion, loyalty and a brilliant matchday atmosphere — and it is the kind of fan-first partnership we are proud to bring to life. We cannot wait to pour the first pints at London Stadium this weekend.”
Club legend Carlton Cole joined supporters throughout the consultation process. He helped lead the conversation, taste the beer, and bring the spirit of West Ham into the room. Cole was also the face of Claret & Brew, BrewDog and West Ham United’s first club-branded beer, which launched in November 2025 and sold out within hours.
Cole said: “After being part of Claret & Brew last season, I loved seeing the fans take this one even further and make a beer they can truly call their own. Boleyn Brew has the heart, loyalty, and character of West Ham all over it. It is made by Hammers, for Hammers, and I cannot wait to raise a pint of our beer at London Stadium this weekend!”
West Ham United supporter Simon Fell, who was involved from the start of the process, said: “West Ham gets under your skin. It is the football, the people, the memories, the laughs, the tough days, the brilliant days, and everything that comes with being a Hammer. From the start, it felt like supporters were genuinely part of creating something that belongs to us.”
