From the editor: A personnel move at the Brewers Association doesn’t usually earn a post here, but marketing is the job that matters most for small brewers right now. Papanastassiou comes from Backbone Media, the agency that sent this release, and has worked with New Belgium, Boston Beer and BrewDog. My advice for year one: get the independent craft brewer seal in front of drinkers who have never heard of GABF.
Marketing veteran brings more than a decade of experience, including work with leading beer and beverage brands
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Since 2007, The Full Pint has been where craft beer fans get their news. Breweries and beer brands can reach them too.
(BOULDER, CO) – The Brewers Association (BA), the not-for-profit trade association representing small and independent American craft brewers, has named Meg Papanastassiou its new director of marketing and communications.
Papanastassiou brings more than a decade of experience in public relations and integrated marketing across the beverage, outdoor, and lifestyle industries. She joins the BA from Backbone Media, where she most recently served as marketing director, leading external and internal marketing and communications for the agency and its sister agency, rygr. Throughout her career, she has worked with notable beverage brands, including New Belgium Brewing, Boston Beer Company, BrewDog, and Truly Hard Seltzer. Her expertise spans public relations, digital marketing, social media, content strategy, influencer marketing, and events.
“Meg brings a strong combination of industry experience, integrated marketing expertise, and authentic passion for craft beer,” said Bart Watson, president and CEO of the Brewers Association. “From elevating the BA’s resources to championing the interests of small and independent brewers, she will play an important part in advancing our mission.”
In this role, Papanastassiou will lead marketing and communications strategy to strengthen member engagement, amplify the association’s advocacy for small and independent craft breweries, and support the growth and visibility of signature BA events and competitions, including the Great American Beer Festival (GABF), Craft Brewers Conference (CBC), World Beer Cup (WBC), and GABF Competition.
“Few industries bring people together quite like craft beer,” said Papanastassiou. “I’m excited to bring fresh ideas and bold, new thinking to the Brewers Association to elevate our members and inspire more people to support small and independent beer.”
About the Brewers Association
The Brewers Association (BA) is a not-for-profit trade association dedicated to small and independent American brewers, their beers, and the community of brewing enthusiasts. The BA represents 9,000-plus U.S. breweries and its independent craft brewer seal is a widely adopted symbol that differentiates beers by small and independent craft brewers. The BA organizes events, including the World Beer Cup®, Great American Beer Festival®, Craft Brewers Conference™ & BrewExpo America®, and American Craft Beer Week®. The BA publishes The New Brewer® magazine and Brewers Publications® is the leading publisher of brewing literature in the U.S. Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com®.
