A magician turned brewer has teamed up with three of Scotland’s best-known illusionists to create a glitter-filled beer for this year’s Edinburgh Fringe.
Razzle Dazzle, a limited-edition raspberry and lime sour from Vault City Brewing, was created in collaboration with magic trio Insane Magic ahead of their biggest-ever Fringe show.
The beer was spearheaded by Vault City’s lead brewer Jonah Theurer, who spent years performing magic and attending magic societies across Scotland before turning his attention to brewing professionally.
Thirty-year-old Jonah, from Edinburgh, first learned magic as part of his Duke of Edinburgh Award while still at school. He quickly became immersed in Scotland’s close-knit magic community. It was during that time that he met Cameron Gibson, Elliot Bibby and Luke Osey, the trio behind Insane Magic.
More than a decade later, the friends have reunited to create Razzle Dazzle, a 5% ABV sour beer brewed with juicy raspberries, zesty lime, and edible glitter designed to shimmer in the glass.
“I got into magic when I was around 15, and that’s where I met Cameron, Elliot and Luke,” said Jonah. “We were all of a similar age, all learning magic, and all spending our weekends at clubs, societies, and performances across Scotland.
“We’ve stayed friends ever since, so when the opportunity came up to brew a beer together, it felt like the perfect crossover between two huge parts of my life.”
Jonah (pictured above) added: “The guys wanted something refreshing, fun, and packed with flavour, but we also wanted the beer to have a little bit of theatre to it. “That’s where the edible glitter came in.
“When you pour it, it catches the light and creates that moment of surprise that every good magic trick needs. Razzle Dazzle is all about putting on a show, whether that’s on stage or in the glass.”
Cameron Gibson, co-founder and performer with Insane Magic, said: “Edinburgh is our home, so partnering with Vault City was a natural fit. As a local company, it’s important to us to work with fellow Scottish businesses and celebrate two things the city does brilliantly: world-class entertainment and fantastic local beer.
“There’s a real link between magic and craft beer. Vault City is known for creating bold, imaginative flavours that feel genuinely unique, and that creativity mirrors what we aim to deliver on stage. This collaboration brings that spirit beyond the theatre and into the heart of festival season.”
