BrewDog are to keep the World Cup party going after the final whistle today with a £1m bar tab available at participating venues.
Beginning on Monday and running through until 30th September, the bar tab gives fans across England, Scotland, and Ireland more reasons to come together, raise a pint, and celebrate the game, no matter who lifts the trophy.
“The greatest moments in sport are not defined only by the scoreline or the team that lifts the trophy, they are defined by the people who come together to share them,” said Irwin Simon, chairman and chief executive of BrewDog owner Tilray Brands.
“At Tilray Brands and BrewDog, we believe great brands create experiences that bring fans together, and that is exactly what this celebration is about. Football has an extraordinary way of filling pubs, sparking conversation and turning every match into a shared moment.
“The £1 million bar tab is our way of keeping that energy alive for fans, giving people more reasons to gather, raise a pint and celebrate the spirit of sport together.”
From tomorrow, fans can redeem two free pints per person from the £1 million bar tab through until 30th September, via BrewDog’s Treats loyalty platform. To redeem, fans must be signed up to BrewDog Treats and show their Treats QR code at participating BrewDog pubs; this is separate from the BrewDog Now order-to-table app.
Existing Treats customers will automatically receive the offer in their wallets and can redeem by showing their QR code to their server. New customers can sign up at brewdog.com/treats and add their Treats QR code to their Apple or Google Wallet. Once enrolled, the two free beers will appear in their wallet beginning 20th July and will be redeemable until 30th September, or until the £1 million bar tab runs out.
Redemptions will be available on a first-come, first-served basis while funds and stocks last, subject to participating venue availability and applicable local laws.
• Former BrewDog co-owner James Watt has submitted an offer to buy back the business from Tilray Brands. He is making the bid via his new company, Second Best, which exists to revive and rebuild established drinks brand.
If the bid, which is thought to be in excess of £30m, is successful, Watt says he will reinstate the real living wage at the brewery, and return equity to former Equity Punks for free.
