Shepherd Neame has unveiled a new look for its award-winning Whitstable Bay collection of beers, named after the Kentish coast town near the brewery.
It still has, at its heart, the brewer’s much-loved landmark Whitstable pub The Old Neptune, nestled against the shoreline. It stands proudly on the beach while a graceful sailing barge and classic Whitstable yawl glide across the waters.
A bright new colour scheme has been introduced as a nod to Whitstable’s beach huts, along with contemporary patterns, including blue and white stripes reminiscent of seaside deckchairs.
The new-look range comprises Whitstable Bay Pale Ale and Lager, each available on draught and in bottle.
Brewed with aromatic Challenger and Styrian Goldings hops, the Pale Ale is balanced, with fresh pine notes and a touch of sweet malt.
Enjoying a beer outside the Old Neptune, Whitstable
The Lager combines Challenger, Centennial, and Saaz hops with lager and crystal malts to create a pale, refreshing lager, with spicy overtones and the scent of fresh flowers.
“We are confident that this contemporary design development really brings the brand story to life, and will encourage current drinkers to rediscover Whitstable Bay, while inviting new drinkers to set sail with our award-winning collection,” said Kathryn Tye, director of marketing and communications at Shepherd Neame.
Shepherd Neame partnered with global creative partner, Thirst, to deliver the new look for the beer. “Whitstable Bay has such a strong sense of place, and we wanted to capture the dynamism, energy, and freshness through this modernised redesign,” said the company’s co-founder, Matt Burns.
