Two Tribes, the independent King’s Cross, London-based brewery, has unveiled a complete rebrand as it continues to expand its presence across the UK.
While much of the independent beer sector is contracting under rising costs, Two Tribes is investing in its brand, growing its footprint, and doubling down on the independent venues that built it.
Founded in 2017 by veterans of the 90s club scene, the brewery has since grown from a King’s Cross start-up into one of the capital’s most distinctive independent names. Brewing at Tileyard in North London — now alongside a creative community of artists, producers, and music labels — Two Tribes carries SIBA’s Indie Beer mark: the industry stamp that tells drinkers a beer comes from a genuinely independent UK brewery, not a brand owned by a larger holding group.
The rebrand lands against a tough backdrop for independent beer. SIBA’s UK Brewery Tracker recorded 137 brewery closures across the UK in 2025 — a net rate of almost three a week, and a sharp rise on the year before.
Yet demand for the beer remains strong. While overall UK beer volumes fell 1.8%, SIBA’s independent members grew median volumes by 14%, and 89% of drinkers say they want independent brands stocked alongside global names.
“This is a moment of real confidence for us,” said Aaron Duffett, commercial director at Two Tribes. “With hospitality costs rising and some brewers scaling back, we’re doing the opposite. We’re investing in the brand and backing the independent pubs and bars that built us.
“We’re seeing drinkers move away from the big established craft names towards independent, local brands they can trust, and that demand is exactly where we want to meet them. Be it at the bar or on the shelf, we do so on our own merits, without a global brewer’s budget behind it.”
The new identity, developed in collaboration with design studio All Purpose, replaces Two Tribes’ previous look with a bolder visual world built around the brewery’s new brand platform: Brewing Wonder.
“Two Tribes already had the substance, being one of London’s most loved independent breweries,” said Ted Heffernan, co-founder and creative director of All Purpose. “The identity reinterprets the visual language and typographic vernacular of classic beer labels.
“We wanted to play with this familiarity. Each beer took on its own identity through custom typography, colour, and a shape-driven graphic system. We’ve gone bold, an identity designed to hold its own alongside big names in beer, while still feeling unmistakably premium and independent.”
The relaunch keeps the liquid exactly as drinkers know it. The new look spans the full core range: Campfire (hazy IPA), Dream (pale ale), and Super Deluxe formerly known as Classic Lager (a helles-style lager).
While the new cans might be silver, Campfire, the brewery’s flagship hazy IPA, took gold at the 2026 London Beer Competition, with a score of 95 out of 100. Dream was awarded gold and named UK country winner at the 2025 World Beer Awards.
Francesco Mayell, head brewer at Two Tribes, said: “Campfire, Dream, and Super Deluxe are the same beers people already know and love; what’s changed is they now look as fresh as they taste.
“We’ve spent years getting the liquid right, and ensuring every keg and can that leaves the brewery has our seal of approval. From brewing through to packaging, we check every batch against 18 quality parameters, guaranteeing every brew is the best it should be.”
