After celebrating a decade in the industry, award-winning Neptune Brewery is marking the start of its next chapter with a new look.
The independent Liverpool-based brewery has long been known for its trademark trident, making its vegan-friendly beers instantly recognisable in pubs and bars across the country. Since launching in 2015, Neptune has built a strong and dependable reputation in a market that has only grown increasingly saturated when it comes to choice.
Cleaner and more confident, the refreshed identity — which spans packaging, website, and trade materials — remains rooted in Neptune’s heritage. A refined trident stays at the heart, honouring the brand’s origins and long-standing commitment to quality brewing, while a shift in colour and design signals its place in a modern, evolving industry.
“It wasn’t about chasing trends,” said Neptune’s co-owner and head brewer, Les O’Grady. “We’ve always stood for brewing great beer which respects the traditions of the industry whilst bringing a modern edge, and this change simply reflects that. In 2026, standing at a bar can feel overwhelming, there’s more choice than ever, whether that’s beer styles or eye-catching pump clips.
“We know that when people see the trident, they can rely on a quality Neptune beer — made using natural ingredients and never cutting corners. This new look builds on that trust. We’ve refined what was already there to give customers even more confidence and clarity in their choice. As a family business, we answer to the people who drink our beer, and we want our brand to feel as honest as what’s in the glass.”
Neptune Brewery is an independent, family-run brewery founded in 2015 by Les and Julie O’Grady, alongside Geoff Wainwright. Every Neptune beer is naturally conditioned and vegan-friendly.
The brewery is award-winning, with recognition from CAMRA and SIBA, and operates Neptune Beerhouse, its own bar in Maghull, serving Neptune beer alongside wine, spirits, and soft drinks.
