Lost and Grounded Brewers have unveiled a new brand identity, reflecting both the evolution of the brewery over the past decade and the changing beer landscape.
The new designs for cans and keg badges will begin appearing on shelves and bars across the UK over the coming weeks, as existing packaging is phased out.
Since its inception in 2016, Lost and Grounded Brewers has maintained an ongoing panoramic design for its core beer range, representing the journey of Lost and Grounded and its co-founders. Limited release and seasonal beers have kept a brighter and bolder look.
In this time, the beer industry has grown and changed. As the brewery’s 10th anniversary approaches, co-founders Annie Clements and Alex Troncoso felt it was time to embrace the world we live in now. After months of collaboration between Annie and long-serving graphic designer Sammy Davis, who has worked with the brewery since its founding in 2016, the new identity is ready to share.
“We have always been proud to make beers that are bold, crisp, and no nonsense,” said Troncoso. “As the industry has evolved, we felt it was time to celebrate the journey we have been on.
“This is not about abandoning our values — we’re still the same brewery making the beer people know and love. We just wanted to refocus and bring it back to what matters to us: slowing down, taking time, and keeping it real.”
The refreshed branding places the brewery’s much-loved hippo icon at its centre, creating a cleaner and more recognisable look across the range. This evolution represents not only an upgrade in the branding, but allows Lost and Grounded to refocus their core range into a concise, five-beer line-up. Other existing lines will stay in the repertoire but will appear as rotational specials.
The stars of the show will now be:
- Keller Pils (4.8% ABV hop-bitter lager)
- Helles (4.4% ABV unfiltered lager)
- Running with Sceptres (5.2% ABV IPA)
- Wanna Go to the Sun (4.5% ABV pale ale) and
- Extra Nice (4% ABV dry lager.
“The world can be complicated, but beer doesn’t need to be,” said Clements. “By stripping things back, we’ve created something clearer, more confident, and instantly recognisable. It’s time to let the hippo do the talking.”
