Hydes has launched Royal Hair Force, the November release in its year-long series of hairstyle-themed seasonal cask ales. The beer will spearhead a month-long fundraising drive for men’s health charity Movember.
The new brew lands on bars this week across Hydes pubs. The brewer will donate 10p from every pint sold across its pub estate directly to Movember.
To bolster the campaign, brewery colleagues based at the company’s head office are being encouraged to take part in the annual charity challenge by growing their own moustaches. The head office effort is led by managing director Adam Mayers, finance director Simon Mollitt, and head of operations Neil Lawrence, with more staff expected to pick up the razor-free challenge.
Royal Hair Force is a 4.8% ABV American blonde ale, crafted for the cooler autumn nights. Combining a citrus punch with a sweet and spicy malt base, November’s brew is big, bold, and gloriously blonde. It boasts a first-rate malt backbone and stacks of hop character, says the brewer, with American hops delivering a brisk citrus lift.
“Royal Hair Force is a cracking pint for November, but more importantly it gives us a fantastic platform to support a vital cause,” says Mayers. “The moustached aviator on the pumpclip immediately suggested a natural link to Movember, and we wanted to make sure the beer did some genuine good while it is on the bar.
“Pubs have always been great community hubs for raising money and rallying people behind worthy causes. We run fundraising events across our estate all year round, so linking our latest cask ale directly to men’s health felt like the right step.
“We are donating ten pence from every single pint poured, and several of us in the management team are putting our clean-shaven routines on hold throughout November to grow moustaches. It is all about starting conversations over a pint and getting behind an essential charity.”
The 2026 seasonal cask calendar marks a 12-month celebration of iconic hairstyles, with previous months seeing the rollout of brews including Hairy Porter, Mullet Over, and A Cut Above.
