Beer can be a commodity (at least within a beer style). But the story behind the beer makes it unique.
During the live beer webinar with Czech craft brewery Pivovar Thrills Brewing🇨🇿, Pikeman Brewing🇮🇪 of Ireland, and Romanian craft brewery Maktoob Brewing🇷🇴🇲🇦 and we got to chatting about the place of branding and storytelling in beer.
It’s really interesting how two of them are using their beer branding to stand out by emphasising history and culture while Thrills is going the opposite direction in a country where everyone brews Pilsner and claims to be 600 years old!
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