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Home UK Craft Beer

Brewer and zoo to continue popular partnership

Darren Norbury by Darren Norbury
17 July 2026
in UK Craft Beer
Reading Time: 2 mins read
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Bays Brewery is teaming up with Paignton Zoo again to launch the latest addition to its 2026 Charity Brew range, the return of much-loved animal ale Tall Order.

Bays Tall Order giraffes

Available in bottle, cask and beer box, the golden ale (4.7% ABV) has been crafted with UK hops. It delivers bright citrus notes and a hoppy finish.

Inspired by one of the zoo’s most iconic residents — the giraffe — Tall Order will once again help to support wildlife protection, with 5% of every pint and bottle sold donated to conservation.

The launch comes as Bays Brewery celebrates raising more than £30,000 for endangered species through its long-standing partnership with the zoo. This began in 2013. Other popular collaborations include Funky Monkey, Orangutan Ale, and, most recently, Claw.

Paignton Zoo was recently acquired by Dutch leisure group Libéma. It has promised an ongoing investment programme, and confirmed that partnerships with the brewer will continue.

Bays Brewery Tall Order

Peter Salmon, director of Bays Brewery, said: “Our partnership with Paignton Zoo began way back in 2013, and it has always been about more than just brewing great beer together — it’s about helping protect some of the world’s most incredible wildlife.

“We’re delighted to be bringing back Tall Order, one of our most popular animal ales. Not only is it a fantastic golden beer, packed with bright citrus character, but every pint sold helps support vital conservation work.

“Reaching £30,000 in fundraising is an achievement we’re incredibly proud of, and we’re thrilled to be continuing our partnership with the zoo as it enters an exciting new chapter. We look forward to helping raise even more for conservation in the years ahead.”

Steph Dawson, sales manager at Paignton Zoo, added: “Our partnership with Bays Brewery continues to evolve in wonderful ways. Together, we’ve raised significant funds for conservation projects, while also engaging thousands of people with the important work taking place here at the zoo.

“We’re thrilled to see the return of Tall Order, and grateful to everyone who chooses to support wildlife conservation simply by enjoying a great local beer. Long-standing partnerships like this play an important role in helping us continue our conservation mission.”

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A game of two sides — of the bar

A game of two sides — of the bar

17 July 2026
edit post
Brewer and zoo to continue popular partnership

Brewer and zoo to continue popular partnership

17 July 2026
edit post
Crafty Beer Boy is now an accredited beer sommelier

Crafty Beer Boy is now an accredited beer sommelier

16 July 2026
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