Joe Dick, marketing and communications manager at James Clay and Sons, is to be inaugurated into the Knighthood of the Belgian Brewer’s Mash Paddle.
Joe will join colleagues Ian Clay, Nigel Stevenson, and James Clay in receiving the honour, which was established to recognise those who have made exceptional contributions in the development of Belgian beer.
“When I joined James Clay and Sons back in 2016, I was immediately taken by the photograph of Ian receiving his knighthood, and instantly set that as a long-term goal of mine,” said Joe.
“I’m truly delighted that our efforts in marketing Belgian beer in the UK have been well received, and we continue to grow it each year, despite the pressures within the industry.
“While I will receive this honour, I couldn’t do so without the enormous work and support of all my colleagues, friends, and family over the years, and I do truly view it as recognition of everything we all do together.”
Chairman Ian Clay said: “Joe has had great success launching our UK Belgian Beer Week, further promoting the special world of Belgian beer and the unique styles and flavour they offer.
“Over the past decade Joe has worked hard to promote and educate British consumers, and we are very proud that he is to receive this well-deserved knighthood.”
The Union of Belgian Brewers administers the knighthood, and their origins go all the way back to the 14th century, making them one of the oldest guilds in the world. To receive a knighthood, one must be nominated by an existing member from a brewery, and the nomination should receive further support from other members.
Amaury Kervyn, export manager at Brouwerij Van Honsebrouck, said: “Joe is a true ambassador of the spirit of Belgian beer, working with positivity, creativity, and friendship. I’m truly happy to see that the Belgian federation welcomes him as a knight.”
Karel Boon, of Brouwerij Boon, added: “Many people have contributed to selling Belgian beer in the UK, but Joe stands out from that group of people as he doesn’t just sell Belgian beer, he promotes it.
“He knows what is done by Belgian brewers to create that drink in your glass, and he does the effort to try and explain this to professionals and beer enthusiasts in the UK.”
