Cold Town Beer is to be the official sponsor of the UK’s biggest ever ice hockey showdown, which is being staged at Edinburgh’s Murrayfield Ice Rink on 22nd, 25th, and 26th April.
Ruth Reid, brand and marketing manager for Cold Town Beer, with Ryan Bahl, founder and chief executive of Hockey4all, outside Cold Town House, in the Grassmarket, Edinburgh
Former North American all-stars will go head to head in a one-off night of elite ice hockey. For the first time, professional players of the National Hockey League will take to the ice in Scotland in an exhibition series.
Cold Town House, the brewery’s base in Grassmarket, Edinburgh, will be staging a family-friendly meet and greet event with NHL Alumni Ice Hockey Stars from 7-9pm on Friday, 24th April. Hosted in collaboration with Scotland Ice Hockey, it will offer ice hockey fans the rare opportunity to come face to face with some of the game’s biggest names. Find out more and get tickets here.
“As a city-born brewery, we’re passionate about supporting the venues and organisations that bring world-class sport to the capital, and this clash is set to be a standout moment on the calendar,” said Ruth Reid, brand and marketing manager for Cold Town Beer.
“We’re delighted to be partnering with the Scotland Cup at Murrayfield Ice Rink. Supporting a sport played on the ice — and one we don’t often get to see here — feels like a natural fit for Cold Town. It’s sharp, high-energy, and rooted in a setting that reflects our brand perfectly.”
Ryan Bahl, Founder and CEO of Hockey4all, which is organising USA vs Canada All Stars showdown, added: “Partnering with Cold Town Beer allows us to create an incredible fan experience beyond the rink, and the engagement at Cold Town House brings supporters together in a way that truly grows the game through a celebration of hockey, partnership, and community.”
