Sunrise Beverages has unveiled bold ambitions to become the UK’s leading independent beverage company, powered by strategic investments in some well-known brands.
Starting with St Peter’s Brewery four years ago, the group has since added Curious Brew, Portobello Brewing, Wild Beer, and most recently Gipsy Hill to its portfolio.
Sunrise has also become the UK licensee for EFES, a Mediterranean favourite, and for Orion, a beer from Japan. The brands have come together under the Sunrise umbrella.
At a time when major beer companies are buying up smaller breweries and diluting their identity, Sunrise says it is taking a different approach. “Our goal is to grow each brand by building strong partnerships that boost sales, drive innovation, and deliver exceptional customer service,” said chief executive Richard Mather.
“We’re committed to keeping the soul of independent brewing alive by empowering each brand to grow, while preserving its individuality.”
He emphasised that every brand in the Sunrise stable has been carefully selected for its unique character and story. “These brands aren’t just products, they have heritage, personality, and loyal communities.
“That’s what makes them special, and it’s what we’re determined to protect. By investing in their growth, we can offer our customers truly distinctive, premium beers that stand out from the crowd.”
He added: “We’re in a unique position. We’re not a global giant, but we’re far more than a local craft brewery. Sunrise is built on experience, ambition, and a genuine passion for beer. Our vision is shared by our investors, who are patient and understand the power of brand building over a long time horizon.”
