Lucky Saint, the dedicated alcohol-free beer brand, has launched Thou Shalt Go To The Pub, its national campaign to get people into pubs this January.
After the festivities of December come the New Year resolutions: the health kicks, Dry January, Veganuary, which all too often come at the expense of socialising.
So to combat this, Lucky Saint is bringing together the biggest pub groups in the country this January to give away 100,000 free pints of is alcohol-free beer in more than 500 venues.
“The pub is one of the UK’s oldest institutions,” said Luke Boase, founder of Lucky Saint. “It’s the first port of call for socialising, for celebrating, for commiserating. It sits at the heart of our communities. And we love it.
“With the turn of a new year come the resolutions. We’re here for the juice cleanse, the training schedule, for Dry January, but not at the expense of socialising. We think that socialising is as important as any New Year’s resolution.
“So this January we are proclaiming Thou Shalt Go To The Pub and giving away 100,000 pints of Lucky Saint to celebrate social connection.”
Emma McClarkin, chief executive of the British Beer and Pub Association, added: “With pubs serving up more no/low beer than ever before, and Lucky Saint handing out delicious free pints in locals around the UK, January needn’t be a time of isolation.
“Pubs play a critical role in bringing people together under one roof and, with so many available no/low beers, people can still head to their local and socialise, all while choosing moderation if they wish.
“We’re raising a glass to all of our pubs who can be relied upon to keep their doors open and offer a warm welcome to communities up and down the country.”
Participating pub groups
- Mitchell and Butlers
- Greene King: Metropolitan Pub Company and Crafted Pubs
- Fuller’s
- Laine Pub & Brewing Company
- Heartwood Inns
- Mosaic Pub and Dining
- Roxy
- Urban Leisure Group
- Electric Star Pubs
- Public House Group
- Market Taverns
- Three Cheers
- Camerons
- JKS
- Incipio
- The Lucky Saint
» Catch up on the beer news highlights from 2024 in ebook form in the Beer Today Yearbook
