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St Austell Brewery announces CFO appointment

Darren Norbury by Darren Norbury
24 July 2025
in UK Craft Beer
Reading Time: 2 mins read
Home UK Craft Beer
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After an extensive search, St Austell Brewery has announced the appointment of Don Davis as its new chief financial officer (CFO).

St Austell Don Davis
Don Davis. Photograph: Claire Connold

Don will be joining the brewing, hospitality ,and drinks wholesale company in August. He brings more than 30 years of retail experience, most recently at national women’s clothing brand Hush. Prior to that, Don held a number of senior finance roles, including finance director at global online retailer ASOS and Homebase.

Current CFO, Colin Stratton, will be stepping down from his role at the independent family-owned business at the end of this year. Colin, who has been with St Austell Brewery for 29 years, will retain his current responsibilities as company secretary on a part-time basis until he fully retires at the end of 2027.

“After an extensive search for our new CFO, we’re delighted to welcome Don to the business,” said St Austell Brewery chief executive Kevin Georgel. “His significant financial and operational experience, gained in a number of high-profile retail brands and growth-focused companies, will add significant value.

“As a business, we continue to make good progress against our strategic plans, and we remain firmly on a growth trajectory. As such, I am looking forward to working with Don as the latest addition to our executive team, and I am confident that Don’s wealth of experience and strong cultural fit will ensure that he will make a significant contribution in the ongoing development and growth of the company.”

He added: “Colin has been a mainstay at the business for almost three decades, and we would like to thank him for his significant contribution over his many years of dedicated service. We are grateful that we will be retaining his extensive knowledge of the business for a further two years.”

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