The Indie Beer Symbol, developed by the Society of Independent Brewers and Associates (SIBA), is to be displayed across the CAMRA website.
It will highlight which breweries are independent and which pubs serve independent beer.
Research commissioned by SIBA found that three-quarters of people feel the marketing of previously independent brands that are now in the ownership of global brewers is misleading. To address this, the campaign offers a simple brewery checker tool and an ‘assured’ mark that independent brewers can display.
“Independent breweries are the lifeblood of our beer culture, bringing flavour, variety, and character to pubs and communities across the UK,” said Ash Corbett-Collins, chairman of CAMRA. “That’s why CAMRA is thrilled to strengthen our support of SIBA’s Indie Beer campaign.
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“Unfortunately, global brewers often market their own brands as if they were independent. They limit market access for independents, cutting consumer choice, and that’s why this campaign matters. It is vital that consumers have access to information about where their beer is being brewed, and whether it’s in independent ownership.
“Next time you’re at the bar, look out for the logo and enjoy discovering something truly independent.”
Neil Walker, of SIBA, added: “I’d like to thank CAMRA for their continued support of the Indie Beer campaign, which continues to go from strength to strength and is now fully integrated into their website, making it even easier to find out which breweries are indie.
“The demand for independent beer has never been stronger, but too many people are still being tricked by global brands masquerading as ‘craft’. So look out for the Indie Beer mark and you can be sure the beer you’re buying is from a genuine independent brewery.”
