Rooster’s is once again marking Yorkshire Day, on 1st August, with the release of White Rose, its annual charity pale ale, raising money for a local good cause.
Now in its 14th year, the initiative has raised more than £12,000 to date.
For 2025, Rooster’s has chosen to support Saint Michael’s Hospice, a charity based just a short walk from the brewery and its onsite taproom in Hornbeam Park, Harrogate. Ten pence from every pint sale will be donated to the hospice.
The charity is close to the hearts of many at Rooster’s, including friends of the brewery, such as Rhiannon. “My dad, Jon, was admitted to Saint Michael’s towards the end of his battle with cancer in 2023,” she said. “We will always remember the kindness and dedication of the staff who cared for him and provided support during this difficult time.”
Michael White, partnerships manager at Saint Michael’s Hospice, said: “We are delighted to be chosen as the charity to benefit from sales of the White Rose charity beer, created by our neighbours, Rooster’s.
“As hospice care across the UK faces significant financial challenges, support like this has never been so important. At Saint Michael’s Hospice, we receive only 25% statutory funding. Therefore, we rely on the generosity of our community to help us make up the remaining 75% that is needed to provide our vital services, free at the point of need.
“Partnerships like this go such a long way towards helping to raise vital funds, as well as important awareness about our cause.”
Cask only
Tom Fozard, Rooster’s operations director, said: “We’re proud to support Saint Michael’s Hospice with this year’s release of White Rose. The beer has always been about giving something back to the community. It’s purposefully only available on cask, too, so the only way to enjoy it is by visiting and supporting your local pub at the same time.
“Operating in an industry that constantly faces huge challenges, we recognise the need to support those around us and are pleased that White Rose is capable of being able to support such a highly-valued local cause.”
White Rose will be pouring at pubs and bars across Yorkshire and beyond throughout August, and is available to Rooster’s trade customers from late-July. Drinkers in Harrogate can also enjoy it fresh from the source at Rooster’s Taproom, just a couple of minutes’ walk from the hospice.
