Signature Brew have secured their first national grocery listing for flagship beer Roadie IPA, which has launched into 250 ASDA stores nationwide.
Roadie IPA, a two-star Great Taste Award winner, is a core beer for the East London brewery. It pays homage to the unsung heroes of live music who do the heavy lifting.
“Refreshing, hoppy tones and notes of fresh citrus fruit harmoniously balanced to form the ultimate session IPA,” says the brewer. “Multi award winning and a legend in its own right.”
Ryan Truswell, buying manager for ale, stout, and cider at ASDA, said: “We at ASDA are overjoyed to have Roadie finally hitting our shelves across the country. It is a session IPA that really packs a punch at 4.3%, that will go down a treat with our
shoppers.
“It’s fantastic to be working with Signature Brew and this is hopefully the start of a long and successful partnership where both businesses are aligned on key values.”
Tom Bott, co-founder of Signature Brew, said: “This national listing is a huge moment for us. Roadie is the beer that put
Signature Brew on the map, and seeing it on supermarket shelves means more people than ever can enjoy it at home as well as out in their favourite pubs and venues.”
