Three Brighton icons have come together to create a beer that’s as bold, vibrant, and full of energy as the south coast city itself.
DJ legend Fatboy Slim (Norman Cook), award-winning UnBarred Brewery, and Brighton illustrator George Fox have joined forces to launch Right Beer, Right Now.
It’s a crisp, hop-forward lager designed to be sipped to the beat. Coming in at 4.6% ABV, it’s hopped with Citra, Simcoe, and Loral.
There’s bright citrus and grapefruit zest upfront, followed by waves of pine, mango, and stone fruit, with floral and herbal undertones from the Loral hops. A crisp, refreshing finish makes it perfect for both craft beer fans and casual drinkers looking for something flavourful yet clean, says the brewer.
George Fox’s can artwork features augmented reality triggers. The can can be scanned to unlock a custom Fatboy Slim beat and visual loop, bringing Brighton’s streets, music, and history to life in the palm of one’s hand.
The beer will debut on Tuesday (14th October) at the Brighton Royal Theatre, coinciding with Fatboy Slim’s book launch with Sony.
This will be followed by a launch party in UnBarred’s Brighton taproom on 24th October, along with more activation around Brighton.
