Sheffield Beer Week returns next week, and this year the city will turn up the volume on its iconic musical past under the banner Sheffield Synth City.
The theme pays homage to the home of pioneering synth pop, electronic and bleep-and-bass artists, including The Human League, Heaven 17, Cabaret Voltaire, and Clock DVA, as well as influential label Warp Records.
As part of the celebrations, Thornbridge Brewery has partnered with Martyn Ware, a founding member of both The Human League and Heaven 17, to create a limited-edition pumpclip for the brewery’s flagship beer, Jaipur.
A long-time friend of Thornbridge, Martyn collaborated with the brewery’s creative lead, Rebecca, to design a new Jaipur badge inspired by Heaven 17’s visual identity and Sheffield’s pioneering synth movement. The limited-edition Synth City” pumpclip celebrates the band’s enduring contribution to the city’s musical landscape.
“As a long-time friend of the owners of Thornbridge, the chance to team up with them on a new limited-edition pumpclip for their most well-known beer felt like a fantastic way to celebrate Sheffield Synth City,” said Martyn.
Simon Webster, co-founder and chief executive of Thornbridge, said: “As huge fans of Heaven 17 and the legacy they have created, this felt like a natural partnership. We’re incredibly excited to celebrate Sheffield’s musical heritage in such a distinctive way.”
The limited-edition Synth City Jaipur badge will be available in pubs across Sheffield pouring Jaipur cask throughout Sheffield Beer Week 2026.
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