Capital Theatres has teamed up with Edinburgh’s Stewart Brewing to create a limited edition canned lager for the pantomime season.
Photograph: Neil McLeod
It’s Beer-hind You will be available for purchase at the bars and café of Festival Theatre from tomorrow (23rd November), the opening night of Cinderella.
£1 from the sale of every can will go towards the redevelopment of the King’s Theatre, the traditional home of the Edinburgh pantomime.
The work will lead to enhanced accessibility for artists and audience members alike, along with state-of-the-art facilities including a new Creative Engagement studio and a café.
“Like us, Stewart Brewing is excited about the King’s Theatre redevelopment and we are delighted to be partnering with them for the panto to raise funds for this important project,” said Fiona Gibson, chief executive of Capital Theatres.
“We know much our panto enthusiasts will enjoy the festive can, which winks to all the fun and joy the show brings to so many each year.”
Mark Hyson, of Stewart Brewing, added: “We’re thrilled to collaborate with Capital Theatres, a cornerstone of Edinburgh’s cultural scene, to celebrate the pantomime season with It’s Beer-hind You.
“Supporting a local institution like this showcases the power of partnerships between Edinburgh businesses, and we’re honoured to support the Kings redevelopment project, with proceeds from every can sold contributing to its success.”
