Fuller’s has announced the return of Only In The Pub, a campaign which, last year, put cask ale back into growth across its estate.
The campaign highlights the craft and passion that goes into brewing and serving the perfect pint of cask ale.
It also celebrates all the different customers who enjoy cask ale in Fuller’s pubs, whether that’s after- work drinks in the city, watching rugby with friends, or catching up over a roast.
The next five weeks will see a number of exclusive new brews on Fuller’s bars, plus the return of seasonal favourites such as Red Fox.
There will also be a series of beer tasting events in a number of pubs, offering beer-lovers the opportunity to be some of the first to try new brews such as Prize Old Ale, and the 180th Anniversary Ale celebrating the company’s 180 years.
The Magic Stamp returns, too — Fuller’s digital cask ale loyalty card. On the Magic Stamp app, drinkers receive a digital stamp for every Asahi cask ale purchased — from Fuller’s, Gales, or Dark Star — and after five stamps, the sixth is on the house.
“Cask ale is at the heart of Fuller’s and we celebrate it year-round, but Only in the Pub is our chance to put it in the spotlight,” said Sam Bourke, Fuller’s marketing director.
“Our Only in the Pub campaign targets all cask ale enthusiasts and emphasises sustainability and freshness — appealing to younger drinkers. Cask ale, the freshest beer form, boasts rich heritage and minimal processing. It’s sustainable — with low beer miles and waste — attracting eco-conscious consumers.
“Fuller’s pubs serve some of the freshest pints out there so a big thank you to our teams for ensuring our beers are well kept and for keeping a keen knowledge about the wonderful world of cask ale. Whether you’re a cask ale novice or well versed with it, celebrate cask ale with us — Only in the Pub.”
