Entries are open for CAMRA’s Pomona Award, which seeks to champion and celebrate people who have gone above and beyond to promote real cider and perry.
Named after the goddess of fruit trees, gardens, and orchards, the award is presented by CAMRA to a person, group, organisation, idea, or concept (where a recipient can be identified) that has made an outstanding achievement, commitment, or contribution to the promotion of real cider or perry. Nominations close on 1st August.
Last year’s winner was Adam Wells, author of Perry: A Drinker’s Guide, published by CAMRA. One of the UK’s leading voices on cider and perry, nominators described Adam as “perry’s knight in shining armour”. His book has gone on to win multiple awards.
Other previous winners include Elizabeth Pimblett, director of the Cider Museum, in Hereford, Susanna Forbes, co-founder of Little Pomona Cider, in Herefordshire, and James Finch, otherwise known as the Cider Critic on social media.
“In the UK, we are blessed with some fantastic ciders and perries from independent producers,” said award coordinator Andrea Brier. “However, the industry is struggling to survive.
“Beautiful orchards are being torn down, not only erasing our stocks of ancient fruit trees, but devasting natural habitats for numerous species.
“Our independent cider and perry makers are finding it more and more difficult to get their amazing drinks in our local pubs, due to global corporate companies having a stranglehold on the access to market.”
