Yorkshire brewer T&R Theakston has worked with Brennan’s Brewery Ireland to refresh the branding of its Irish stout.
Coming in next month, the new look for Brennan’s aims to boost the brand’s bar standout with a design which reflects the quality of the beer and its heritage.
Brennan’s is a 4.2% ABV velvety dark ruby stout, featuring a smooth creamy white head and a cocoa aroma, distinguished by earthy caramel undertones.
The beer, which hails from County Wexford, comes from the Brennan family. They have a rich history in brewing and the pub industry that can be traced back four generations, both in Ireland and Britain.
The partnership with Theakston’s was established two years ago as consumers began rediscover stout and dark beers. Since then, the demand for Brennan’s has increased. The rebrand seeks to support this growth by ensuring the pumpclips gain attention and reflect the quality of the beer.
“It’s been a fantastic year for Brennan’s in terms of demand, with a near 200% uplift in sales,” said Richard Bradbury, managing director of T&R Theakston.
“We’re really proud of the new design, and with interest in darker beers and stouts showing no signs of slowing as we enter the colder months, we look forward to continuing to share our expertise with Peter and the Brennan family as together we look to further grow this special Irish stout.”
Peter Brennan, founder of Brennan’s Irish Stout, addedd: “Like Theakston’s, we are a family business with generations of involvement in brewing and pubs.
“It has been a privilege to work alongside such an esteemed brewery and see our brand grow here in the UK. Long may it continue as we look to an exciting future for Brennan’s with this revamped look.”
