Samuel Adams has named Moor’s Brewing Co as the winner of its Brewing and Business Experienceship, part of its Brewing the American Dream programme.
The presentation to Moor’s Brewing Co, part of Samuel Adams’ Brewing The American Dream programme
Founded in Chicago, in 2021, by Damon Patton, Jamhal Johnson, and Anthony Bell, Moor’s Brewing Co has quickly become a standout in the craft beer space. They opened Chicago’s first black-owned taproom in Logan Square, and their beers are available at more than 500 retail locations nationwide.
The brewery was selected from applicants from all across the nation and will now receive mentorship under Samuel Adams. The two will also a special collaboration brew.
The 2025 winner was selected following the annual Crafting Dreams Beer Bash, hosted on 5th June in New York City. The celebration brought together six passionate finalists from across the country, each pouring their signature brew and sharing their entrepreneurial journey.
The night highlighted the mission of Brewing the American Dream: to lift up small businesses and empower diverse craftspeople. Guests were invited to taste, connect, and cast a vote, which played a critical role in the final selection of this year’s Experienceship recipient.
“The Experienceship remains one of the most meaningful expressions of who we are at Samuel Adams,” said Jim Koch, founder and brewer of Samuel Adams. “Every year, we meet brewers who represent the future of craft beer — and Moor’s Brewing Co embodies that future with bold vision, entrepreneurial grit, and a commitment to building something greater than beer alone.”
Jamhal Johnson, co-founder of Moor’s Brewing Co, said: “This is more than an award — it’s an opportunity to evolve, grow, and connect with our purpose on a deeper level. Partnering with Brewing the American Dream and Samuel Adams gives us the tools and platform to take our impact to new heights.”
In the coming months, Moor’s Brewing Co will collaborate with Samuel Adams on a special release beer and join the team at the Great American Beer Festival in Denver.
