Lucky Saint is bringing pub and hospitality groups together this January to give away 100,000 free alcohol-free beers in more than 1,000 venues across the UK.
Groups involved in the Thou Shalt Go To The Pub campaign include Mitchell and Butlers, Greene King, Fullers, and Youngs.
With one pub a day closing in 2025 and pubs fearing for their future, there’s never been a more crucial time for people to turn up at the bar of their favourite local in January.
“Pubs have shaped British culture for generations,” said Luke Boase, founder of Lucky Saint. “It’s where we meet, where we socialise, and it is a unique part of who we are as a country. Pubs should be supported and afforded the conditions to thrive.
“We’re proud to partner with the best pub groups in the country to give away 100,000 Lucky Saints this January, with an incredible selection of pubs involved.
“We want to help make it a good start to the year for publicans, and we hope to do our part to get people into pubs. As we look at resolutions and goals for the year, continuing to stay social is a great one to set.
“People can enjoy pints of Lucky Saint, whether they’re doing Dry January, zebra striping, or just cutting down to kick off the year.”
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Emma McClarkin, chief executive of the British Beer and Pub Association, added: “The pub has and always will be more than just getting an alcoholic drink, it’s a place that brings us together.
“Those who are moderating can have the best of both worlds because they still get to socialise at their local and, with more pubs than ever serving up no and low beers, have plenty of options to choose from.
“Our brewers have been investing and innovating in no and low beer and, if we’re to provide even more choices, we need the definition of alcohol free to change from 0.05% to 0.5% ABV.”
The campaign also sees Lucky Saint partner with the Licensed Trade Charity, with a donation to help those working in the hospitality industry with practical, emotional, and financial support.
Alongside the 1,000-plus venues involved in the campaign, the alcohol-free beer brand will welcome the public to The Lucky Saint, its own pub, situated in Marylebone, London, serving the very best of alcoholic and alcohol-free drinks.
To claim your Lucky Saint, participating venues can be found on the ‘Tap Map’ here.
