Mid-Strength March is returning for a second year, to raise awareness of the fast-growing mid-strength drinks category.
Scenes from last year’s Mid-Strength March
Small Beer will he at the head of the campaign, alongside mid-strength wine brand 6percent and spirits maker Quarter Proof.
Mid-Strength March invites the public to explore the sweet spot between full-strength and alcohol-free drinks. Throughout the month, the three brands will bring the category to life through a series of lively activations, tastings, and promotions.
Kicking off on Saturday, 28th February, the three brands and more mid-strength champions will take to London’s streets to promote the mid-strength movement. Expect a brass band and an energetic fanfare.
The march will begin at 11am at Paternoster Square, St Paul’s, and end at 2pm at the National Theatre, on South Bank, where a Mid-Strength Bar will launch outside the venue.
For those looking to explore the category at home, 6Percent, Small Beer, and Quarter Proof drinks will be available to buy as part of a curated mid-strength discovery bundle via midstrengthdrinks.com.
» Enjoying Beer Today? Become a Patreon supporter from £1.50 a month
