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Home UK Craft Beer

James Watt could be part of BrewDog bid

Darren Norbury by Darren Norbury
21 February 2026
in UK Craft Beer
Reading Time: 2 mins read
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It’s being reported that founder and former chief executive of BrewDog, James Watt, is looking to be part of a rescue bid for the company.

BrewDog

Mark Kleinman, city editor at Sky News, says Watt wants to put £10 million of his own money into the package.

Alix Partners were called in just a week ago to analyse the best way forward for the future of the Scotland-based brewer and bar owner. Already, an initial round of bids have been made.

The news of Watt’s interest comes just hours before a deadline for a second round of offers.

“Following a year of decisive action in 2025, which saw a focus on costs and operating efficiencies, we have appointed AlixPartners to support a structured and competitive process to evaluate the next phase of investment for the business,” said BrewDog in a statement last week.

Keg Warehouse banner 2

“This is a deliberate and disciplined step with a focus on strengthening the long-term future of the Brewdog brand and its operations.”

The company made job cuts last year after posting a £37m loss.

“Mr Watt is said to be keen to acquire the group in its entirety, although the precise shape of a deal remains unclear this weekend,” said Kleinman in a Sky blog.

“Any deal is likely to prove controversial given that many of the roughly 220,000 individual shareholders, who became investors through its Equity for Punks scheme, face being left with little or no return from their average outlay of about £400.

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