Innis & Gunn is on the hunt for Scotland’s most discerning pint lover, with a once-in-a-lifetime opportunity that could lead to the title of Official Beer Taster.
The brewer has teamed up with video interview platform Willo to bring the job interview experience to life, quite literally, with a pop-up booth at The Social Hub, in Glasgow.
The booth invited passers-by to answer a few questions, ranging from the serious (“Describe the flavour of a pint in five words”) to the slightly more frothy (“Let’s see you pull an imaginary pint”). The result was a hilarious reel of passionate pitches.
Applicants who impress the judges could be in for more than just bragging rights: successful beer tasters will be rewarded with VIP tickets to Scotland’s top cultural events. Successful candidates will also have access to new beers and a training session at the Innis & Gunn Taproom. Five beer tasters will be selected for a full year, effective from 1st July.
“Glasgow’s got personality by the pint, so it made perfect sense to kick off our search for Scotland’s top beer taster right here,” said Dougal Sharp, founder of Innis & Gunn.
“We wanted to do something that felt less like a job interview and more like a laugh down the pub, and that’s exactly what happened at The Social Hub.
“With help from our friends at Willo, we’ve captured some brilliant characters who know their way around a beer, and we can’t wait to see who else throws their hat in the ring. This could genuinely be the best gig in the country, so get your applications in as soon as you can.”
To find out more and apply, pick up a promotional pack of Innis & Gunn Lager in-store and follow the instructions.
