Innis & Gunn has launched a series that offers an irreverent behind-the-scenes look at the beer industry, while poking fun at itself along the way.
Comedian Paul Dockery, who takes part in the new videos
The ‘fly on the wall’ videos feature Innis & Gunn’s real-life employees, including founder Dougal Sharp and commercial director Crawford Sinclair, alongside special guest stars, Scottish comedians Paul Dockery and Katie McKenzie.
The opening episode, produced by BAFTA-winning creative agency Studio Something, begins with the Innis & Gunn team brainstorming how to take on “fancy foreign beer”, culminating in the creation of an Iññez & Gunn Spanish cerveza.
“Since founding Innis & Gunn in 2003, we’ve always done things differently,” said Dougal. “This mockumentary series is a perfect reflection of our ethos, shining a light on our team, our partners, our creativity, and the beer world’s quirks, all while having a bit of fun. This isn’t just a marketing gimmick, it’s a tribute to Scotland’s vibrant beer culture and creative industries.
“Unlike the brewers who claim to be Mediterranean but are actually British, we have nothing to hide. Throughout the series we’ll lampoon the trends we don’t need to follow, because our beer is so good, and the absurdities of the beer industry.
“Most importantly, we’ll celebrate what makes great Scottish beer — and the people behind it — so special.”
To mark the series launch, Innis & Gunn is inviting fans to visit their Edinburgh and Glasgow taprooms today (2nd December) and say ‘Hola Amigo’ to receive a complimentary pint of their premium Scottish lager. Throughout the series, the brewer will surprise and delight beer drinkers with more spontaneous acts of generosity.
