Alcohol-free beer is proving increasingly popular, but a survey reveals that more than half of drinkers miss ‘the buzz’ when switching to these drinks.
Impossibrew, which conducted the survey, is aiming to address this with two new launches: Triple Hopped IPA and Cask Reserve Amber.
Both are brewed using the brand’s patent-pending Social Blend technology, designed to deliver natural calm without compromising on taste.
The IPA has been brewed with three times the hops to deliver Impossibrew’s ‘booziest’ profile yet. Expect vibrant stonefruits, juicy mango, and a hazy bitterness, balanced by subtle creamy vanilla undertones.
Cask Reserve Amber brings layers of toasted rye, caramel crust, citrus zest, and fresh pine. Inspired by reserve whisky, it delivers a smooth, balanced character with a dry finish and refined bitterness, says the brewer.
Impossibrew uses its Social Blend process to create alcohol-free beers with a ‘natural unwinding’ addition.
