Hydes Brewery has launched Hydes Helles, a crisp, clean, and refreshing Helles-style lager, coming in at a sessionable 3.4% ABV.
Light golden in colour, with delicate malt sweetness and subtle hop bitterness, it’s an approachable lager that aims to appeal to both enthusiasts and those seeking a lighter, easy-drinking beer.
The introduction of Hydes Helles reflects the brewery’s commitment to evolving its brand and product range to meet changing consumer preferences in a dynamic beer market.
“Hydes Helles represents an exciting step forward for us as we modernise our brand and respond to the evolving tastes of our customers,” said Adam Mayers, managing director of Hydes Brewery.
“While we have a rich heritage rooted in traditional ales, we recognise the importance of diversifying our range to include styles that resonate with today’s beer drinkers.
“The Helles lager style is perfect for those who appreciate a balanced, refreshing beer that works for a wide range of occasions, especially in the warmer months.
“By introducing Hydes Helles, we are broadening our appeal and demonstrating our commitment to innovation without losing sight of the quality and craftsmanship that defines us.”
