The Licensed Trade Charity (LTC) has launched a newly enhanced Employee Assistance Programme for businesses working in licensed hospitality. Anglian Country Inns, Beautiful Pubs and JW Lees are the first to partner with the charity on the service.

The programme is free to access for businesses in the sector, with the LTC asking partners to consider making a donation and spreading the word about the charity’s work.
The programme provides access to services and a team of registered clinicians, as well as the new LTC Wellbeing Platform, featuring more than 6,500 videos, wellbeing guides, podcasts, and live chat.
It also features the Benefit Hub, giving employees access to hundreds of discounts and offers to help their money go further.
“Hospitality is a fantastic industry, but it is also one of the toughest,” said Joby Mortimer, director of charity operations at LTC. “Long hours, high expectations, and emotional pressures can make life demanding. Our goal is to make sure every person in licensed hospitality knows there is a safety net in place.
“These partnerships with Anglian Country Inns, Avani Solutions, Beautiful Pubs, and JW Lees mean thousands more people will have easy access to the right support at the right time. We want to build a culture where wellbeing is central to how our industry cares for its people. Together we can transform lives and unleash potential.”
Recent research conducted by KAM for LTC shows that 72% of people working in pubs, bars, and breweries have faced challenges in the past 12 months. With more than 1 million people employed in the sector, this reinforces how crucial it is to make support easy to access and stigma-free.
