Designated drivers are being offered free soft drinks at more than 260 pubs, clubs, and restaurants across Devon and Cornwall throughout December.
The Lift Legend scheme, organised by the Vision Zero South West road safety partnership, aims to reward designated drivers for getting their friends, family, and colleagues home safely.
Working alongside venues throughout the South West, the campaign aims to prevent incidents of drink-driving during the festive period.
Designated drivers simply let the bartender know that they are a Lift Legend for the night and, when purchasing their first soft drink, they will receive a voucher for a free one.
“Alcohol affects everyone differently and it’s impossible to know exactly how many drinks will put you over the limit,” said Adrian Leisk, Devon & Cornwall Police’s head of road safety.
‘None for the road’
“You can also be arrested even if you are under the prescribed limit if you are deemed not to be in proper control of your vehicle.
“The only way you can be absolutely sure that you are safe to drive is by not drinking at all beforehand. Have ‘none for the road’ and make the most of the free drinks being offered by our fantastic Lift Legend venues.”
Among the venues taking part this year are 40 pubs and restaurants across Devon and Cornwall operated by St Austell Brewery. “We want to see everyone get home safely, which is why we are delighted to be supporting the Lift Legend scheme with Vision Zero South West, across our pubs in Devon and Cornwall, as well as our pubs in Somerset and Dorset,” said chief operating officer Andrew Turner.
“Soft drinks, Thatchers 0% cider, and our award-winning Proper Job 0.5% IPA will all be available free of charge for designated drivers. Here’s to a happy and safe Christmas!”
