The inaugural cycle challenge under the newly rebranded Hospitality Rides initiative has successfully wrapped up, raising more than £400,000.
The epic 400km sponsored cycle across Taiwan saw 29 dedicated industry professionals push their limits, demonstrating an incredible commitment to supporting two vital hospitality charities.
The Licensed Trade Charity transform lives and unleashes potential from people from across the hospitality sector, while Only A Pavement Away is dedicated to supporting people facing homelessness, prison leavers, and veterans, helping them to find long-term, stable employment in the industry.
The funds raised — a total of £403,000 — will prove vital in helping people entering, currently employed in, or leaving the hospitality sector.
“What an absolutely phenomenal achievement by everyone involved,” said Katy Moses, managing director of research consultancy KAM, and founder of Hospitality Rides. “Taiwan proved to be one of the hardest rides to date, and I have so much respect for all the riders.
“To have raised over £400,000 is truly inspiring and a testament to the incredible generosity and dedication within our industry. These vital funds will directly support the invaluable work of the LTC and Only A Pavement Away, making a real difference to countless lives in hospitality.”
Alongside KAM, key supporting partners and sponsors included Avani Solutions, Britvic, DOJO, Fleet Street, Lucky Saint, and Punch Pubs.
The next fundraising challenge will take place in spring 2026, with cyclists set to embark on an epic journey across Cuba. Interested participants are encouraged to contact the LTC for more information.
