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Cold Town Beer at the Edinburgh Fringe

Darren Norbury by Darren Norbury
8 August 2025
in UK Craft Beer
Reading Time: 2 mins read
Home UK Craft Beer
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Cold Town Beer are taking centre stage at this year’s Edinburgh Fringe Festival with a new deal to supply the city’s International Conference & Exhibition Centre (EICC).

Ruth Reid Claire McHardy
Ruth Reid, of Cold Town Beer, raises a toast with Claire McHardy, general manager of Nourish at the EICC

The Pleasance has taken up residency at the EICC for this year’s festival. The building is bustling with people wanting to see shows including Trainspotting Live, Miriam Margolyes, Tom at the Farm, and Lola.

More than 3,500 pints of Cold Town Beer are expected to keep festival-goers refreshed at the EICC in August alone.

After this year’s Fringe comes to a close, at the end of August, the Edinburgh beer brand will then remain the exclusive tipple of choice at the West End venue for the year ahead.

“We’re really excited to be partnering with EICC’s catering division, Nourish, at this year’s Fringe Festival,” said Cold Town Beer’s Ruth Reid. “It’s a brilliant opportunity to bring Cold Town Beer to the heart of the festival buzz and be part of a space that celebrates great theatre, great food, and great drinks. 

“Collaborations like this make the Fringe so special, giving us the chance to showcase the very best local food and drink our city has to offer.”

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Darren Norbury

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