A VIP launch has been held at The Dial — The Home of Meantime, in Greenwich, London, with Marvin Humes hitting the decks for a DJ set.
Marvin Humes
Celebrity guests included Jodie Kidd, Lisa Snowden, and Jason Fox.
The Dial is a new destination for craft beer, cocktails, food, live music, sport, and skyline views, just steps from The O2 and North Greenwich Station.
It has been created by KG Hospitality in partnership with the Meantime Brewing Co. The venue has a working microbrewery at its epicentre, producing fresh, creative beers on site.
Founded in Greenwich in 1999, Meantime Brewing Co was a pioneer of the UK craft beer movement. At The Dial — Home of Meantime, the brand will honour its roots while pushing boundaries with experimental brews, seasonal ales, and returning classics, like Yakima Red Ale.
Permanently available beers at the venue will include two new Meantime brews: Dial Lager Pilsner and Midnight Stout. The first of The Dial’s on-site brewed beers will be pouring from early December.
“Pioneered in Greenwich, Meantime has been at the forefront of the UK’s craft beer movement from the beginning,” said Tim Clay, managing director of Asahi UK.
“The Dial — Home of Meantime will use this heritage to encourage and inspire new drinkers to the category with its innovative beer styles and flavours.
“To be brewing Meantime beers in such an iconic location is testament to the brand’s future and our confidence in the hospitality industry.”
