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Big Smoke pale ale cleared for take-off

Darren Norbury by Darren Norbury
2 May 2025
in UK Craft Beer
Reading Time: 1 min read
Home UK Craft Beer
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Big Smoke Brew Co and TUI Airways have collaborated on an exclusive new beer available for travellers on board all flights from the UK and Ireland.

Big Smoke Sunbound

Brewed and canned at Big Smoke Brew Co’s headquarters in Esher, Surrey, Sunbound is a fruity 4.3% ABV pale ale. Bursting with tropical fruit aromas, it offers hints of mango and citrus, and a lasting, gentle bitterness.

“We really enjoyed developing Sunbound alongside the TUI team,” said Big Smoke Brew Co founder Rich Craig.

“The brief was to brew a beer that captures the essence of a summer holiday. Sunbound is the result, and we love how it’s turned out. A fruity, session pale ale that tastes as good as it looks. I’m looking forward to trying one at 30,000 ft soon.”

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Darren Norbury

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