Beavertown has launched its ‘Just In Case’ initiative that aims to thank hospitality workers for their hard work during busy on-trade seasons.
Trialled after a record-breaking Christmas, care packages were delivered by hand to more than 100 venues in 13 cities.
The initiative aims to spotlight hospitality workers and thank them for their huge efforts during particularly busy periods for pubs.
With more than 30 million pints of draught beer and cider sold in pubs during last year’s key five festive trading days — a 2.6% increase from 2023 — Christmas 2024 set new records for demand.
Each hand-delivered package is brimming with 11 gifts, including a pair of headphones, Just Eat vouchers, portable power banks, sweet treats, and more.
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