Bays Brewery is launching its latest charity brew, Ahoy, a refreshing golden ale raising a glass to, and vital funds for, the heroic crew of Torbay RNLI.
Bays Brewery director Peter Salmon with crew members from Torbay RNLI
Officially setting sail on 14th July, Ahoy is the third of the family-run brewery’s 2025 charity brews. It will be available in bottles, beer boxes, and on cask.
Crafted exclusively with hops sourced from the UK, every bottle sold helps to support the brave volunteers who keep Devon’s coastlines safe. Five per cent of proceeds from the beer will go to the RNLI.
Ahoy will be available to purchase via Bays’ online shop, as well as in pubs and bars across Devon. It will also be on tap at the brewery’s pop-up bar during Torbay RNLI’s CrewFest 2025 event.
“Ahoy is more than just a great homegrown golden ale — it’s a heartfelt tribute to the RNLI volunteers who risk their lives to keep our coast safe,” said Bays Brewery director Peter Salmon.
“We’re incredibly proud to be supporting the Torbay lifeboats through our charity beer programme, and CrewFest promises to be a true celebration of their service and the community they protect.”
The launch of Ahoy comes as Torbay RNLI — one of the UK’s busiest lifeboat stations — prepares to celebrate its 160th anniversary next year.
Generous support
Earlier this year, Bays was proud to lend its support to the Offshore and Bays Festival, which raised £9,009 for Torbay RNLI— a clear sign that Devon knows how to drink for a good cause!
Ron Campion, launch authority at Torbay RNLI and event manager of CrewFest 2025, said: “We’re honoured by the generous support that Bays Brewery continues to give to the Torbay RNLI lifeboat station and its volunteer teams.
“We can’t wait to ‘splice the mainbrace’ with Ahoy over the coming weeks. And we look forward to enjoying it with friends, family, and supporters at our upcoming CrewFest event in August.”
Ahoy is the third of four charity brews being served up by Bays Brewery this year. The first, Evergreen, raised £1,050 for Torbay Coast and Countryside Trust, while Claw, created with Paignton Zoo, brings Bays’ total amount raised for animal conservation to date to almost £30,000.
The final release in the 2025 charity brews campaign will be Jingle Ale, returning in November to raise much-needed funds for Children’s Hospice South West.
