Attic Brew Co has marked the start of 2026 with a bold refresh of its branding, eight years after its foundation in south Birmingham.
It started, of course, in an attic, and has grown into the largest independent brewery in the West Midlands, while remaining 100% owner-operated, self-funded, and grounded.
While the brewery has long been known by Brummies for its easy-drinking beers, community taproom, and colourful branding, the refreshed look aims to make the range more accessible to new consumers.
“We’ve always made beer for everyone to enjoy,” said Sam Back, co-founder of Attic. “And part of that is making sure our branding and artwork is approachable enough for anyone to feel comfortable to give it a go. We know that once drinkers try the beer, they’ll come back for another.”
Marketing agency WAA Chosen have produced an evolution of the pattern-heavy, colourful branding that has been the cornerstone of Attic’s brand for several years. The result maintains a playful look, while simplifying the messaging, improving consistency across the range, and showcasing artwork that is designed to be much more compelling for consumers.
This year promises to be the most exciting in Attic’s history, with investment expected to lead to significant growth in both the on- and off-trade. Exciting developments are due to be announced that will help ensure the long-term security and continued success of the business.
“It’s a tough time for the industry at the moment,” said Oli Hurlow, the brewery’s other founder, “so our ability to continue to grow, diversify, and secure our long-term future is something for us all to be incredibly proud of. A bold new look is just the start.”
